Creating an International Brand
After success together in New Zealand, our client wanted to go global with their International Pensions Transfer service.
Working together, Britannia Financial Services and Black had achieved market leadership in UK-NZ Pension Transfers. Next, our client desired to use their expertise to offer pension transfers in other markets.
After taking Britannia through a strategic branding development process, Black created the Offshore Pension Services brand.
Brand messages were based around the elements that make New Zealand an ideal destination for people and their pensions: natural beauty, desirable lifestyle and a world top-three position for financial integrity.
The logo reflects the unshakeable strength of New Zealand’s alpine backbone. We produced printed collateral and the OPS website. Black then marketed OPS in Dubai, Spain and the US via online banner ads, press ads and Google Adwords.Next Case Study